Why Should We Use Cinemagraphs For Digital Marketing?

The term cinemagraph was first introduced by fashion photographer Jamie Beck and motion graphic designer Kevin Burg, who used it to animate their fashion photography. With its first use only in 2011, cinemagraphs are still a relatively new technology.

Cinemagraph is a portmanteau of the words “Cinema”, meaning moving image and “Photograph”, meaning still image.

A cinemagraph can be described as a still photograph, which contains a small amount of isolated, repetitive movement. Think of them as a hybrid between an image and a video — it is like an image in the sense that it is predominantly still and has one moving element that plays like a small video on loop.

The most common cinemagraph formats include the standard GIF, as well as video formats such as MP4 and MOV.

The Big Brands Use Cinemagraphs

Some of the biggest companies in the world are now using cinemagraphs. They are being used on websites, banner ads, social media accounts and email campaigns.
Some of the worlds big companies that use cinemagraphs include: IKEA, Coca Cola, Disney and Prada.

Cinemagraphs are not limited to big business, they can also be used to advertise new tv shows, such as how Canal+ used them to advertise the new release of Versailles.

Cinemagraphs offer a more immersive experience for the user and therefore can be used as part of a digital toolkit for brands. Due to the introduction of movement, we can use cinemagraphs to tell stories and offer users a flavour of a brand’s artistic expression.

From a business perspective, using cinemagraphs is a great way to let your clients know that you are a forward-thinking and contemporary company that is bang up to date with the latest digital marketing techniques. It is a way to stay ahead of the curve and get a competitive advantage over your business rivals.

When used properly, a cinemagraph can be used to add elegance to your brand. A cinemagraph can gracefully capture a shine, glimmer or sparkle more effectively than a static image.

To view the full article, please check it out over at The Digital Den.

Image Credit: Giphy